Building relationships with people/ website visitors is vitally important in securing longer term/ ongoing sales. Here are a few add-ons that will help you achieve this:
- Lead Capture: Get to know who's visiting you site by asking them for their name and email address in exchange for something free. Use this data to build a list of people who you can then market to.
- Email Marketing: Once you've collected your data, use a FREE, professional system to send regular newsletters, relevant information or offers. The system also gives you a wide range of reports to tell you how people are using the emails they receive so that you can monitor the effectiveness of your campaigns.
- Social Media: Have all your social media like Facebook, Twitter, LinkedIn, Youtube linked into your website, to enable you to build social credibility and collateral, ultimately to increase the chances of recommendation/ referal, and future sales.
- Payment facilities: Collect online payments using simple but effective PayPal buttons or sell goods using a shopping cart solution.
