There's often much confusion between a Logo and Brand. Here's our
mini guide as to how they work together;
The LOGO: The word 'logo' comes from Greek and means
'word' or 'speech', and in the same way the ancient Greeks used a pictogram
to visualise words, we use a logo as the mark of a company or person.
This can be a simple typeface or a combination of type and symbol that
together form a trademark, making us recognise or identify
a brand.
The BRAND: The brand is a much bigger entity than either
a logo or the design. The brand is the sum of your customer's perception
of your product or service.
In other words, a brand is how people think and feel about your product
or service, the impression it leaves with them.
A logo can be used to help customers recognize a brand, but is not required
for a brand to be effective.
Chromaforge offers a professional logo identity design service. Along
with your business plan, we discuss what your business means to you
from an 'emotional' perspective. We then sketch up a number of ideas
for your consideration. When these are distilled down, we create the
graphic image which is itself honed down until you are completely happy.
what you get:
Business Card Design;
Here are some recently designed business logos;