The Case for a Business Website
Businesses often overlook the value of a professionally designed LOGO
and WEBSITE.
Your website is your business shop window and needs to
create an impact and a lasting impression on your potential clients.
Looking ahead of this temporary economic blip, internet business is
on the rise. According to new research from Forrester (Feb 2009), they
suggest that 37 million Brits will be shopping online in five years'
time - up from 28 million who do so today, and that equates to £56 billion
by 2014!
So investing in your first impression really does matter.
Your potential clients are looking online for your product or service RIGHT
NOW. Are you there for them? Will they be impressed?
NOW is the time to act!
If you still wonder what value a website could bring to your business, here are
some interesting facts that will help you decide;
- The internet is now the first place people will look when they
are searching for a product or service, a contact phone number,
email address or website name. Literally, there may be people looking
online right now for your product or service, but will they find
you?
- The internet has already given way to paper based directories
which are rapidly becoming a thing of the past – even the paper
directories are getting online now!
- People expect businesses to have a website and not having one
can give the impression that you are not up to date and perhaps
lack credibility in today’s online world.
- A website can become a powerful marketing tool especially when
combined with e-marketing techniques.
- Are you still using Hotmail, Yahoo, Gmail, AoL, Virgin or BTInternet
(among many others) as your main business contact email address?
What does this say about your business? Amateur?
With a website, you get email addresses branded to your own domain,
ie simon@youdomain.co.uk. First impressions count, and a branded domain makes you look like
you’re in business!
Return on Investment;
When looking at the RoI on your outlay, it may be worth considering
this in the context of your normal business costs;
- Save Money 1:
What are your current marketing and advertising costs? What if you
could cut these in half, and reach far more people with a more effective
e-marketing campaign linked with your website? One magazine advert
could cost you half the entire capital cost of a website; the advert
would be current for 1 month, while a website is your shop window
for life!
- Save Money 2:
How much would you spend on a paper brochure run? Possibly £1k or
more? And once it’s printed, it’s ‘fixed in stone’ so to speak!
With a website, you can constantly change your product, service
or price details with just a few clicks of the mouse – for free!
You could even deliver your brochure by email, or downloadable from
your website as a PDF file – for free!
- Save Time and Money:
Make your website work for you by having even basic information
that will save you answering petty queries by phone. Your online
business is open 24/7, even when you’re asleep!
- Look Forward, Not Down:
These are tough economic times for businesses, and people would
rather hold onto their cash. However, we live in a capitalist society
which will recover. Recessions do come and go! It’s just a cycle!
When recovery does come, will your business be ready to….. do business?
Recovery is an absolute certainty, so why not get your website built
now so your business is on the starting blocks for the coming economic
boom?
Convinced? Take a look at our portfolio, or
contact us to discuss your business project!